Saturday, July 18, 2009

What goes in the web feed?

You can have a partial feed or a full feed.

A partial feed includes a headline, a short summary of the content and a link back to the place on your website where the content resides. When syndicating your content, use an eye-catching title and interesting description of the full content. This way you encourage your readers to click through and read the full article.

Some readers prefer a full feed - this means that the entire article comes into their news reader and they don't have to go back to the website at all to get your content.

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