RSS stands for Really Simple Syndication.
Also called web feeds, RSS is a content delivery vehicle. It is the format used when you want to syndicate news and other web content. When it distributes the content it is called a feed. You could think of RSS as your own personal wire service.
Syndication: One party creates the content and it is published in many places. Examples: A TV show is created by one network(Law and Order) and then it is shown on many other cable stations. A columnist writes one column and it is published in many newspapers. The benefit of syndication is that you get a much wider audience for your content. On the Web you create content for your website or newsletter and with an RSS feed you can syndicate it to news aggregator websites or other sites that publish similar content.
RSS Feeds are an excellent delivery vehicle for news content. "Even if it is something as simple as putting your press releases in an RSS feed, marketers will benefit from early exposure to distributing information via RSS feeds." Forrester Research.
However, a web feed can be used for pretty much any content on your website or blog.
- Recent changes on a page of a website
- Tech support updates
- Product news
- Announcements
- New listings for a realtor
- Job vacancies
The list is almost endless. Every business has several types of content they can put in an RSS feed.
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