Web feeds get picked up and published by other websites. Feeds are gaining the attention of the search engines. Often a feed will come up high in a keyword search, and the person reading it won't even know they are reading feed content.
Feed search engines and blog search engines are springing up all over the Net. More and more web surfers are learning that to find good feed content they can search specific search engines and directories, like Pub Sub, Technorati, Nooked, Rojo and Ice Rocket.
As more people get to know about feeds they look for the little orange and gray icons
that indicate the content is available in a feed. These icons usually say RSS or XML or web feed. Now that some of the mainstream sites are incorporating feed readers you will also see this kind of button on sites:
Add to my Yahoo! 
Add to My MSN
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